BONDALTI LAUNCHES ADVERTISING CAMPAIGN
In order to communicate the "new CUF" to the general public, but also to customers, partners and suppliers, Bondalti has developed a multiplatform advertising and marketing campaign, through the press, digital media and billboards.
In this campaign to present the new Bondalti brand, the means of national coverage with greater visibility and relevance for the sector, namely those dedicated to economic and general information, such as the Expresso Economia, the Dinheiro Vivo supplement, simultaneously distributed in the Diário de News and in the Jornal de Notícias. Marketter was the specialized magazine selected to receive Bondalti's announcement and, among digital media, the Bondalti campaign marked a strong presence in the online newspaper Observador and Público. Locally, the campaign invested, still, in mupis in the zone of Estarreja.