Changing a brand, creating a new name, cultivating a new identity, is a huge challenge. Something that demands creativity, planning, determination and collaboration. It is a collective task, transversal to all areas. But changing a brand is, above all, a new opportunity. For growth and internationalization.
CUF, the chemical industry business area of the José de Mello Group, officially announces the change of its corporate identity, assuming, from now on, a new brand called Bondalti.
On the 13th of March, The Estarreja Chemical Complex (ECC) was visited by the Portuguese Minister of Economy, Manuel Caldeira Cabral, who thus had first-hand contact with the relevance of this cluster of the National Chemical Industry and the opportunities and challenges for its competitiveness.
In the last 150 years, many companies, factories and industries have have been part of the CUF universe. Different names, coming from different geographies. But all with something in common: an immense desire to Innovate, a strong compromise with Competence and, above all, a unique respect for People, for the personal and professional development of its collaborators. This is a Company that bonds us!