In sports, as in chemistry, there are no impossible challenges to overcome. This is the message that Bondalti wants to spread among younger generations, inspiring them to try on canoeing, a sport that the company supports with the sponsorship of the high competition canoes of the Saavedra Guedes sports club, "home" of Maria Rei, current Junior World Champion in the K1 category.
This year's edition of the Volunteer's Day of the José de Mello Group companies, which includes Bondalti, aimed to contribute to the reforestation of the territories affected by 2017 fire season.
Changing a brand, creating a new name, cultivating a new identity, is a huge challenge. Something that demands creativity, planning, determination and collaboration. It is a collective task, transversal to all areas. But changing a brand is, above all, a new opportunity. For growth and internationalization.
CUF, the chemical industry business area of the José de Mello Group, officially announces the change of its corporate identity, assuming, from now on, a new brand called Bondalti.